Xinomavro Naoussa meets... Australia

Recap on Australian roadshow!

It was such a great pleasure to visit Australia once again! Our business delegation of Naoussa winemaker spent one week promoting Xinomavro to oenophiles and wine professionals. In detail the promotional events:

Xinomavro’s business mission lands in Melbourne, Australia, this weekend with several promotional events aimed at wine professionals and consumers. More specific:

Naoussa, the city of wine

Wine tasting at "Bellota" restaurant

Thursday, July 17th (21:00-23:00): Wine tasting at Bellota restaurant in Melbourne (181 Bank St, South Melbourne VIC 3205).

A masterclass in Melbourne

Thursday, July 17th (19:00-21:00): Masterclass at the Prince Wine Store in Melbourne (177 Bank St, South Melbourne VIC 3205).

Wine tasting for... wine specialists

Wednesday, July 16th (19:30-22:00): Wine tasting at "The Apollo Restaurant", with invited wine specialists, in Sidney (44 Macleay St, Potts Point NSW 2010).

Importer tasting at "The Apollo"

Wednesday, July 16th (12:00-16:00) Trade / Importer Tasting at The Apollo Restaurant, in Sidney (44 Macleay St, Potts Point NSW 2010).

Wine tasting for Australian wine importers

Tuesday, July 15th (20:00-22:30): Wine tasting for Australian wine importers and distributors at Epocha restaurant in Melbourne (49 Rathdowne St, Carlton VIC 3053).

Trade tasting at "The Greek Spot"

Monday, July 14th (20:00-22:30): Trade tasting at the “The Greek Spot” in Melbourne (559 Burwood Rd, Hawthorn VIC 3122).

Seminar hosted by top sommelier

Monday, July 14th (9:30-11:30): Educational seminars hosted by top sommelier Angie Giannakodakis, in Melbourne.

Educational seminar at "The Greek Spot"

Sunday, July 13th (13:00-15:00): Educational seminar at the “The Greek Spot” in Melbourne (559 Burwood Rd, Hawthorn VIC 3122) for informing Australian people about Xinomavro Naoussa.

Wine tasting at "Samsara"

Saturday, July 12th (13:00-15:00): Wine tasting at Samsara restaurant, Melbourne (5-7 Centreway Pinewood, Mount Waverley Vic 3149).

Wine tasting at "Epocha" restaurant

Friday, July 11th (13:00-15:00): Wine tasting at Epocha restaurant, Melbourne (49 Rathdowne St, Carlton VIC 3053).

Promotional events for Xinomavro in Australia

Xinomavro Naoussa is introduced to Australia with a series of promotional actions and road shows! Dedicated events include wine tasting experience and distribution of informational material at restaurants, hotels, cellars, liquor stores and sale points. Special banners and video projections are also used for promotional purposes at all events. From July 11th until the 17th, two road shows took place in Australia. More details to follow!

The famous "Xinomavro" Wine

Xinomavro, one of the finest Greek red grape varieties, is grown in many parts of the country. However, in Naoussa it reaches its perfect maturation with ease. Xinomavro is an active variety, high yielding, robust, and resistant to disease, but very sensitive to a lack of water. The grapes are medium-size, spherical with a thick skin, white flesh with a characteristic skin color ranging from dark red to nearly black. The variety has proven to have considerable potential in terms of aromas from fermentation and aging, but also to have well-balanced sugar, acid and tannin levels.

In 1971, the PDO Naoussa region was recognized by legislation as the first Greek Protected Designation of Origin with the indication PDO Naoussa and the indicated variety of Xinomavro. This means that the indication “Naoussa wine” is given exclusively to wines produced from select Xinomavro grapes, which have been grown in a specific way and with a specific yield in the legally-determined vine-growing Naoussa zone. This zone covers a total area of 700 hectares and wines produced here must be produced according to the traditional Naoussa method. The vineyards are planted at optimum altitudes between 150 and 350 metres.

The region’s relationship with vines and wine has its roots on the lush green slopes of Mount Vermion. According to mythology, this was the home of Semele – the mother of Dionysus, god of vine and wine – and the area where Silenus, Dionysus’s inseparable companion and friend, roamed. The town’s lengthy history is evident from the important archaeological findings which surround it. Among the most important ones are the School of Mieza, in the center of the vine-growing area, where the philosopher Aristotle taught, as well as the famous Macedonian Tombs excavated in Lefkadia.